Liberty Lighthouse Group collaborates with a curated network of international agents who work exclusively with top-tier importers and distributors. This strategic approach ensures optimal distribution and brand representation in each market.

Our distribution partners are meticulously selected based on their alignment with our long-term brand-building philosophy. In select markets, we offer multiple non-competing distributor options—typically two to three—to maximize reach while maintaining portfolio harmony. We communicate regularly with our partners to ensure that each brand is effectively represented, actively promoted, and positioned for sustainable growth.

E-commerce is experiencing rapid growth across the Asia Pacific, India Subcontinent, and Europe, becoming an increasingly vital channel for alcohol distribution. As consumer purchasing behavior shifts online, Liberty Lighthouse Group is expanding its digital presence to meet evolving market demands. We are collaborating with leading platforms such as Amazon and Lorenzo to ensure our brands are readily available online. We build strong brand visibility and drive online sales performance through strategic partnerships and targeted digital marketing initiatives.

Our experienced international marketing management team serves as the primary contact point for brand owners, ensuring seamless integration of global brand strategies with local market insights. We drive comprehensive brand development and visibility through expertly crafted, data-informed initiatives.

• Strategic Brand Stewardship
  Full-service brand management aligned with global positioning and adapted to local market dynamics.

• Collaborative Market Execution
  Close coordination with Regional Management to align daily operations with long-term brand goals.

• Tailored Marketing Plans
  Development and execution of strategic regional plans and customized market-specific activations.

• Pricing Strategy Development
  Creation of targeted pricing strategies tailored by market type and consumer profile.

• Brand Activation & Digital Presence
  Implementing impactful marketing activations and campaigns across Instagram, Facebook, LinkedIn, and periodic distributor newsletters.

• Education & Training
  Distributor and trade partner education through structured workshops, training sessions, and masterclasses.

• Brand Positioning & Image Management
  Continuous monitoring of brand image, positioning, pricing, and market perception.

• A&P Budget Oversight
  Effective planning and management of Advertising & Promotion (A&P) budgets, including POS materials and brand assets.

• Performance Tracking & Reporting
  Regularly analyze and report KPIs, including shipment data, depletions, A&P expenditures, and ROI metrics.

• Trade Engagement
  Active presence at major regional trade shows, including TFWA - Asia Pacific and France, Vin Expo - Asia Pacific, ProWein, and BCB.

• Knowledge Transfer
  Sharing and application of best practices across regions to ensure consistent brand excellence.